Comments on: The Power of Video: Charity: Water http://sarahkassel.com/2009/11/15/the-power-of-video-part-deux-charity-water/ Conversations in New Media, Nonprofits and International Development Tue, 23 Mar 2010 02:02:03 +0000 hourly 1 http://wordpress.com/ By: Charity: Water Keeps it Snazzy « The Worldly Nonprofit, 2.0 http://sarahkassel.com/2009/11/15/the-power-of-video-part-deux-charity-water/#comment-52 Charity: Water Keeps it Snazzy « The Worldly Nonprofit, 2.0 Tue, 23 Mar 2010 02:02:03 +0000 http://sarahkassel.com/?p=63#comment-52 [...] I mentioned in an earlier post, Charity: Water is a fluid master at giving donors, supporters and interested parties narrative [...] [...] I mentioned in an earlier post, Charity: Water is a fluid master at giving donors, supporters and interested parties narrative [...]

]]> By: sarahkassel http://sarahkassel.com/2009/11/15/the-power-of-video-part-deux-charity-water/#comment-14 sarahkassel Mon, 30 Nov 2009 01:20:48 +0000 http://sarahkassel.com/?p=63#comment-14 Michael, What a great point, and thank you! SEO is crucial and a video channel is another way to bring yourself to a higher point in the search. As I do more research, I am also finding Twitter is another method to improve SEO, provided posts are meaningful to the organization. Michael,

What a great point, and thank you! SEO is crucial and a video channel is another way to bring yourself to a higher point in the search. As I do more research, I am also finding Twitter is another method to improve SEO, provided posts are meaningful to the organization.

]]> By: James http://sarahkassel.com/2009/11/15/the-power-of-video-part-deux-charity-water/#comment-8 James Wed, 18 Nov 2009 02:59:29 +0000 http://sarahkassel.com/?p=63#comment-8 That is a really good video! Thanks for bringing it to my attention. What does youtube get out of promoting nonprofits like this? Just more hits? What's the catch? That is a really good video! Thanks for bringing it to my attention.

What does youtube get out of promoting nonprofits like this? Just more hits? What’s the catch?

]]> By: Michael Hoffman http://sarahkassel.com/2009/11/15/the-power-of-video-part-deux-charity-water/#comment-7 Michael Hoffman Mon, 16 Nov 2009 23:06:56 +0000 http://sarahkassel.com/?p=63#comment-7 Sarah, thank you for your great posts on nonprofit video. I think the AEIOUB thing is good short-hand advice. But each org needs to look at their own goals and the best way to achieve those goals There are other reasons today that organizations need to be thinking about growing their video assets. A big one is search. Google now brings video results into the first page of search results. If you have an SEO strategy, you need to be able to own those videos. In addition, YouTube is now the SECOND LARGEST SEARCH ENGINE on the web. That's right, people search more on YouTube than on any other site online, other than Google. So if you want to be found, having a well-populated and optimized YouTube channel becomes an important piece of that. Keep up the great writing! Michael Hoffman See3 Communication http://www.see3.net Sarah, thank you for your great posts on nonprofit video.

I think the AEIOUB thing is good short-hand advice. But each org needs to look at their own goals and the best way to achieve those goals

There are other reasons today that organizations need to be thinking about growing their video assets. A big one is search. Google now brings video results into the first page of search results. If you have an SEO strategy, you need to be able to own those videos. In addition, YouTube is now the SECOND LARGEST SEARCH ENGINE on the web. That’s right, people search more on YouTube than on any other site online, other than Google. So if you want to be found, having a well-populated and optimized YouTube channel becomes an important piece of that.

Keep up the great writing!

Michael Hoffman
See3 Communication
http://www.see3.net

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