Coincidentally, I was just glancing through the November edition of PRSA Tactics, and the newsletter includes a great spotlight on Twitter. In my last blog post, I noted that it seems the most successful posts are tactics resulting from an umbrella strategy. I thought I might add a few interesting points.
In an article entitled Politweets: “Embrace the Twitter Side of Government 2.0,” Jack O’Connell, California’s superintendent of public instruction, lists three attributes for Twitter tactical success. These are: transparency, passion and humanity. The right blend of tweeted honesty, communicated need and likability make for a supportive online community.
Shel Israel, author of the touted Twitterville and Global Neighborhoods blogger, notes the powerful force of using social media to spread and garner good will. Giving is subjective, he says. Could the strategic use of Twitter could mean the difference between donation numbers?
sarahkassel
