When it comes to creating easy online donation, Tostan offers smart features. The nonprofit’s name means “breakthrough” in the West African language of Wolof, and it strives to attain sustainable development through education. Spending 84.1% of funding on program expenses , Tostan works from its base in Senegal to empower communities without access to education to become holistically self-sufficient.
Not only can a donor contribute directly to Tostan through its donation tab, the nonprofit provides other creative methods to participate in its efforts. Tostan does well to offer site visitors a separate tab, “Free Ways to Give.” Easily identified, visitor can find other methods, especially during a tight holiday season, to donate.
Two of the methods, Good Search and Amazon take no effort at all. Good Search is a search engine that will make small donations to chosen charity when used. Amazon will make a free referral to Tostan every time the site is accessed through the Tostan site. Clearly marked and easily accessed, these donation platforms empower a youthful generation with high ideals and low cashflow to begin a relationship with an organization.
Interestingly, this post comes in the wake of a critical NY Times article regarding the abundance of questionable 501(c)(3) nonprofits offering similar services and damaging tax breaks. In a harsh economy and a competitive nonprofit sector, international development organizations with unique foundation and creative methods of donating stand out. It is important, as the Charity Navigator blog notes, to truly research your charity.
Write a comment and share other nonprofit sites that make donating a cinch or that have a standout model.
sarahkassel
